It's hard to teach an old dog new tricks...but fairly easy to pop a brand new bedazzled collar on his neck.
A stupid statement, maybe, but TRUE. Teaching the dog a trick would require of the Dog to practice, obey and perform. 'tis the owner's hard-work of sourcing that beautiful and unique collar; online or trampling from pet shop to designer pet shop. Plonking the new collar on his neck is then as simple as a click and a pull.
Please note that in my next phrase of words I am by no means implying that my mum is in anyway being compared to the dog in my analogy, but...
At the age of 75, me mum cannot be taught new tricks!
A year ago my mom visited with me for a few weeks. Since she is a neat freak and I am most certainly NOT, it didn;t take her long to find a duster, scoop and broom.
Each day she carefully avoided my green rubber broom and reached past it for the OLD-School hairy garden broom.
Well. she's been back for numerous visits, and this particular week, I found her quietly sweeping the girls bedroom with "said green rubber broom" Again later the afternoon she was diligently sweeping my dining room's wooden floor. The broom slipped and hit the piano with a loud thump, but no dent! She smiled !
After a cup of tea, I smirked and asked her if she wants me to buy her such a broom, thinking She had surely been won over by it's "work ethic"
NOPE! she belts, it will Never work at my house!
"me mum has the same wooden flooring."
The point of my very long story....If my Mom was my target market, and I was trying to sell her something totally new and exciting, how would I market this product. And will it take me two years to convince my market that this kind of product CAN WORK??
Or should I not be worrying about the 50-80yr old market bracket.
Is it only the 16-25 that carelessly throw money around at untested exciting new products. Do the 25-40s think longer and harder before parting with their hard earned cash.
How do I convince my market that money spent on my product is Money well Spent.
By believing whole heartedly in My product I presume??
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, 10 May 2011
Tuesday, 12 April 2011
An introduction comes first, as usual
Although I am not entirely new to blogging, I am very unfamiliar with this particular forum and format. The primary aim of this particular blog is to promote CandTtrAdInG, which is currently somewhere between being a brain child and a reality.
Since CandT itself is yet to establish a reputation or background, I would have to introduce you to the ins and outs of....the CandT birthplace.
Being a city girl was never seen as a greater gift than when I married and moved to a remote town in the Namib Desert. Along with hundreds of locals, a few handfuls of incomers, one company, no shop and no school; we tried to scrounge a normal existence.
Some issues were unavoidable, like driving your 10 year old 12 hours away for an emergency operation, or being stranded in the town for days because the diesel truck is stuck in a riverbed somewhere between civilization and your house or sending your kids on a bus for 70kms in the morning and again in the afternoon just to attend school....
Other issues were not as impossible, but some careful planning and negotiating had to be done.
During the 7 years I spent in the desert I managed to successfully source wholesalers who were willing to deliver perishables to a store 360 kms away from their regular delivery routes.
In a short time, a small but fully fledged supermarket supplying anything from toilet paper to fresh milk became a reality. Some things remained a bit odd, like getting the Sunday Times on a Monday Morning or starting an entire bakery because it was cheaper than having bread delivered daily.
Well, the supermarket took off but so did I. The logistics of living so remotely became impossible when my eldest had to attend high school. Now I reside slap BANG in the middle of the city and aim to establish not just a supply vein, but an artery. Thus the blog, the tweeting, the OCD circling of newspaper articles, the scrutiny of gumtree and capeads...etc...
CandTtrAdIng is on a sourcing journey. All in the aim of supplying a wide range of goods to a market desperately in need of real life products. Other than toilet paper and milk.
Thus if you've ever lived remotely and can think of something you would definitely need, drop me a comment, I would really appreciate the input.
BUT, especially if you are a small supplier of niche goods, or a niche supplier of small goods, or you have knowledge of a trade secret, a factory shop sale PLEASE please pop me a comment.
Note that this town has 300 families, one tiny supermarket, no toyshop, no shoe shop, no kids clothing, no sexy lingerie store, no funky gift shop, no library, no hardware store, no stationery store. And the nearest town is 360kms away and has only half of what I have just mentioned.
Since CandT itself is yet to establish a reputation or background, I would have to introduce you to the ins and outs of....the CandT birthplace.
Being a city girl was never seen as a greater gift than when I married and moved to a remote town in the Namib Desert. Along with hundreds of locals, a few handfuls of incomers, one company, no shop and no school; we tried to scrounge a normal existence.
Some issues were unavoidable, like driving your 10 year old 12 hours away for an emergency operation, or being stranded in the town for days because the diesel truck is stuck in a riverbed somewhere between civilization and your house or sending your kids on a bus for 70kms in the morning and again in the afternoon just to attend school....
Other issues were not as impossible, but some careful planning and negotiating had to be done.
During the 7 years I spent in the desert I managed to successfully source wholesalers who were willing to deliver perishables to a store 360 kms away from their regular delivery routes.
In a short time, a small but fully fledged supermarket supplying anything from toilet paper to fresh milk became a reality. Some things remained a bit odd, like getting the Sunday Times on a Monday Morning or starting an entire bakery because it was cheaper than having bread delivered daily.
Well, the supermarket took off but so did I. The logistics of living so remotely became impossible when my eldest had to attend high school. Now I reside slap BANG in the middle of the city and aim to establish not just a supply vein, but an artery. Thus the blog, the tweeting, the OCD circling of newspaper articles, the scrutiny of gumtree and capeads...etc...
CandTtrAdIng is on a sourcing journey. All in the aim of supplying a wide range of goods to a market desperately in need of real life products. Other than toilet paper and milk.
Thus if you've ever lived remotely and can think of something you would definitely need, drop me a comment, I would really appreciate the input.
BUT, especially if you are a small supplier of niche goods, or a niche supplier of small goods, or you have knowledge of a trade secret, a factory shop sale PLEASE please pop me a comment.
Note that this town has 300 families, one tiny supermarket, no toyshop, no shoe shop, no kids clothing, no sexy lingerie store, no funky gift shop, no library, no hardware store, no stationery store. And the nearest town is 360kms away and has only half of what I have just mentioned.
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